To create something by being able to choose
When I was young I racked my brains trying to make a project of my own , trying to prove to the world that I was capable of achieving something, an undertaking from scratch .
To do this, at the time as a manager , I continued to improve, study, and explore what I could do without much financial resources, ignoring the mechanisms of fundraising, and, all in all, without having great relationships or even truly innovative product ideas. But one thing was quite clear to me: I wanted to create something of quality, where organization was a strategic element of my business.
This kind of reasoning, combined with my desire to stay in Italy, led me to believe that, in some way, the #internet could be the key: I wouldn't have to buy large machinery, I could work from home, without a huge infrastructure, and, above all, I could reach anywhere in the world to sell any product or service. Ultimately, the basis of my reasoning was simple: find a business idea that would open as many doors as possible, that wouldn't close me off from any possibilities. The fun part was the opportunity to express my creativity, an aspect that was, after all, marginal in my day-to-day work.
The search for a personal project
Choice, Leadership and Responsibility
While I was studying the Silicon Valley mentality, how Google was born, and the leadership of Steve Jobs, the announcement of the iPhone gave me the opportunity to see something that perhaps others hadn't yet clearly seen... at least here in Italy: a new sales and communication channel was being born, pocket-sized, accessible, always with you. From there, and from my attic with a wall full of post-its and notes, the idea was born to create an agency, Bluum , which would later be called FiloBlu (the genesis of the name is a long story with the usual nerd involved...), to create and manage digital catalogs, adding intelligence: online catalogs with a well-organized database of information behind them. From there, applying everything I had learned in the automotive sector, I began to develop this highly organized agency capable of providing a quality service that began to grow beyond all expectations with Marco, my first partner, who was returning from the USA .
Years later, I must say I rarely reflect on these aspects of the company's genesis , on having created something without actually inventing anything new, simply by seeing the world my own way, in an original way, or at least different from others. I had a tremendous desire to emerge, a great determination, but all in all, I wasn't capable of conceiving a real product; more than anything, I was able to put myself at the service of others to show them new, unexplored possibilities, as I was already doing as a manager and administrator in the companies where I worked, alongside the entrepreneur.
The value of choice and experience
Today, however, after so many years, everyone asks me how I did it; many present their business ideas to me for evaluation and support, and I have to say, it's fantastic. They have the opposite problem: they have ideas but don't know how to develop them. I, on the other hand, don't have original ideas, or sometimes the will to develop them from scratch, but I know how to develop them. So, in reality, I sometimes don't realize how fortunate I am: to be able to choose my projects , to choose who to work with, to choose where to invest. Sometimes, in the past, I acted too lightheartedly, thinking that others were as professional, methodical, and determined as I am, and I made mistakes that I now tend not to make.
Choosing your travel companion is crucial (another consideration worth exploring).
I would like to underline a point of reflection that I believe is important: every now and then it is good to appreciate the good fortune of being able to #choose and recognize how much road is necessary to reach this possibility. Times have changed and today it is easier to find the answers to give birth to an idea and manage it, but paradoxically there is a strong risk of underestimating the #complexity of projects because the market is more complex today: the fact remains that then, in the end, to realize an idea, you need a method, you need to know how to build a team, you need to have great perseverance, the desire to get there even if you make mistakes, you need to have the will to dive headfirst into developing that idea, in short, a certain preparation and #leadership .
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The conquest of freedom and dreams
Ultimately, this is my opinion: being able to choose is an achievement that required effort and dedication, and fortunately, there are fewer and fewer constraints that force me to do activities that are no longer the focus of my attention: on the one hand, I can delegate, on the other, I try to avoid them.
I'm also happy to be available to help others develop an idea if there's a willingness to listen and a shared understanding of purpose. On the other hand, I've become very careful not to waste my time with those who don't want to work in a team, are self-centered, or assume they have all the answers a priori for a variety of reasons, sometimes without any concrete logic... but this too, as I said, is another chapter I'll address shortly. Today I talked about knowing how to achieve something and the possibility of being able to choose; perhaps another time we'll talk about the importance of knowing how to listen , of having the preparation and the right attitude to make your dreams come true.
Author - Christian Nucibella